International Strategic Partnership

"CATCH THE BALL - Create a Dynamic Third Age"

Project Reference: 2016-1-IS01-KA204-017103
Funded by Erasmus Plus Program of the EC, 


The Erasmus Plus Program aims at reaching the strategic objectives provided by the Europe 2020 Plan, focusing on the cooperation in the Education and Training fields.

This Strategic Partnership has the objective of developing, transferring and implementing innovative practices and joint actions aimed at the promotion of collaboration, peer education and exchange of experiences at pan-European level.


Catch the BALL - Create a Dynamic Third Age is a follow-up of The BALL project (see below) both supported by EC Erasmus+.

It´s aim is to create an integrated system for enhancing and facilitating access to opportunities in lifelong learning for people at their latter part of life.

Project Partners:

  • Evris Foundation is the coordinator and leads the development of one of the project´s main Intellectual output.

Other partners in the project are:

  • U3A Reykjavík (Iceland),
  • MBM Training and Development Centre, Liverpool (UK) and
  • Kaunas Science and Technology Park, Kaunas (Lithuania).

Project Duration:

  • The project started in December 2016 and will finish in June 2018.

Project Context

An increasingly larger part of the population in industrialized countries is spending longer time in retirement than before. People can expect on the average a retirement that will last between a quarter to a third of their lifetime. The increasing life expectancy of individuals will lead to a steady increase in the number of  people in retirement, their „third age“,  and within Europe one can expect up to a quarter of the population in this category. The additional life expectancy of European citizens who have reached the age of 65 is estimated to be around 20 years, and has increased considerably over the last decades (Eurostat Demography Report 2010). The BALL survey shows that the expectations of people are more towards the positive rather than negative aspects of old age.   It is our firm conclusion and belief that it is essential for every individual to prepare  to plan for an enjoyable and active latter part of life ( „third age“). To be able to do this with success, it is of utmost importance  to have access to appropriate tools and guidance to facilitate this exercise, the emphasis being on creating a stimulating learning environment and ambiance, and on the exchange of knowledge. It is urgent to raise stakeholders' awareness of this vast and increasing „third age“ human resource of knowledge and experience and its importance for the society. The existence of competent, active and productive retirees is a vital asset for promotion of social, economical and cultural changes in all countries. This resource should not be wasted by leaving it unused.

The innovation is this project proposal is responding to the new focus on the value and resource for society and individuals of the group of people  aged 50 and above. 

The applicant organization and one of the partners, U3A Reykjavik, have in the last two years participated in the Erasmus+ supported project  "BALL – Be Active through Lifelong Learning". The BALL project has been very successful and activities implemented in accordance to plans.

The project aimed at developing guidelines and recommendations on how to best prepare for an active and enjoyable third age – Towards a Dynamic Third Age. Through mapping exercises on the existing situation in the partner countries with a European perspective, and by surveying attitudes and expectations of people approaching and experiencing the third age before and after retirement, an interesting picture has emerged. This is a picture showing an urgent need to raise awareness and assist people in planning ahead for the latter part of life (50+) in a much more diversified way than the traditional „last minute“ preparations for retirement have offered. An interesting aspect is the observed clear will of people to find  and define their ways by themselves whether they are planning for a new or refreshed career or  planning for retirement.

Aims and Objectives

The Catch the Ball partnership team to put forward the Ball Project Guidelines and Recommendations on a process, following two steps, now being developed in detail. These steps are:

  • Awareness Raising on the value and importance of the third age, directed towards the society and the individuals themselves.
  • Personal Development Support for individuals who need and want to evaluate their strengths, desires and possibilities to be prepared for the latter part of their lives.

The Catch the BALL project aims towards production of tools that are needed to put all intellectual outputs from the BALL project into action - for the benefit of European labor market and individuals preparing for a dynamic third age.

Intellectual Outputs

The expected results for this project are well defined and tested methods, methodology and tool applicable for social partners and individuals. Its will be produced through two Intellectual Outputs.

  • 1. A recommended scheme for how to best plan and carry out a successful Awareness Raising Campaign, aimed at the society as a whole, governments, regional and local authorities, stakeholders  such as the social partners and not the least people in general, on the value and resources inherent in the steadily increasing group of healthy individuals in their third age and approaching retirement age.
  • 2. A Scheme for Creating a “Personal Development Academy” with tested instructions and a course program including a scheme for training trainers.

These two intellectual outputs will be developed and implemented in parallel to be integrated into a “complete” scheme of a “toolbox” to assist stakeholders and individuals to integrate the resources of the older generations for the benefit of the society.

For more information, please visit:

  • the web page of the project at                 and
  • the facebook page at 


This project has been funded with the support of the Erasmus+ programme of the European Union. This website reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.